Nestled in the heart of Elkhart Lake at 44B Gottfried Street, Gina’s Fine Gifts & Framing and Elkhart Lake Outfitters is marking a significant milestone—20 years of serving the community and visitors with exceptional products and service. Owner Gina Borland is proud to have established a premier retail destination that both locals and visitors love to visit whenever they find themselves in the beautiful Elkhart Lake area.
From Custom Framing to a Community Favorite
Founded in 2004 behind Lake Street Cafe, Gina’s Fine Gifts & Framing began as a custom framing shop. Thanks to the unwavering support of the community and its visitors, it has evolved into much more over the years.
Elkhart Lake Outfitters emerged when Gina coined the term “Elkhart Lake Style,” referring to customers proudly wearing clothing from the shop around town. Known for offering brands not typically found in the area, the shop provides the chance to discover big names that resonate in our small town.
Gina’s Fine Gifts and Framing
Gina’s is renowned for its exquisite selection of gifts, home décor, and custom framing services. Whether you’re searching for the perfect present or looking to add a touch of elegance to your home, Gina’s has something for everyone. From hand-crafted jewelry and artisan candles to whimsical garden décor and luxurious bath products, every item in the store is chosen with an eye for quality and uniqueness.
The custom framing service at Gina’s is a standout feature, offering personalized solutions to preserve your cherished memories. Whether it’s a family portrait, a piece of art, or a special memento, Gina’s expert framing ensures that your treasures are beautifully showcased. The attention to detail and craftsmanship is second to none, making it the go-to place for framing needs in the area.
Elkhart Lake Outfitters
Elkhart Lake Outfitters is your premier shopping spot for apparel and accessories that perfectly blend comfort, style, and functionality. Catering to both the active lifestyle and the relaxed charm of lake living, the shop offers a curated selection of high-quality brands you won’t typically find in the area. From Vuori and Birkenstock to Patagonia and Fjall Raven, each brand is chosen for its commitment to excellence and style. Whether you’re hiking the trails, paddling on the lake, or simply enjoying the village vibes, Elkhart Lake Outfitters has everything you need to look and feel your best. If you’re looking for Elkhart Lake souvenirs, look no further—Elkhart Lake Outfitters carries the largest selection of unisex t-shirts, sweatshirts, hats, stickers, and magnets.
A 20-Year Journey of Dedication to Elkhart Lake
In an interview with Elkhart Lake’s Depot Dispatch, Gina expressed her deep appreciation for the many great people she has worked with over the years and her joy in running a store that “will always welcome people with smiling faces.” She stated, “We love our customers and are so grateful for their support these past 20 years.” Borland highlighted the importance of keeping her store open year-round, a commitment she has maintained since the business’s inception, ensuring that both Elkhart Lake’s visitors and the local community are well served.
She has also enjoyed witnessing Elkhart Lake’s growth and evolution over the past two decades, noting the influx of outdoor enthusiasts—hikers, paddlers, cyclists—and the continued presence of race fans and vacationing families. Borland is excited about the new businesses and the filling of empty buildings in town. “The town is bustling with life and merriment, and I am just so glad to have been a part of it with all of the other amazing businesses in town,” she remarked.
Looking Forward
As Gina’s Fine Gifts & Framing and Elkhart Lake Outfitters celebrates this significant milestone, Gina Borland looks forward to continuing her journey of offering a great place with a cool vibe for visitors and locals alike. Whether you’re looking for the perfect gift, stylish apparel, or simply a warm greeting, Gina’s is a must-visit destination in Elkhart Lake.
To explore all that Gina’s Fine Gifts & Framing and Elkhart Lake Outfitters have to offer, visit year-round at 44B Gottfried Street. Here’s to many more years of Elkhart Lake Style!
